Watershed Brand launched off the back of the successful Watershed Surf Shop concept store, which opened in 2012 in Newquay, Cornwall.


We wanted to create a business that was true to ourselves and our customers. In a world where there are so many emerging companies and business' we wanted to stand out by running and developing a company that focused on the values of what we supply. As avid designers and photographers with a love of the ocean, we created Watershed which has become the beginning of a new era of business and a fresh start in life.


We Started selling well know, timeless lifestyle brands, such as Levis, Converse and Dickies which were unique in our industry. We also focused on stocking and importing products that were not previously available in the UK.


In 2013 we became increasingly focused on products that we wanted but couldn't find. We started to design, manufacture and test our products and in early 2015 we decided it was time to launch Watershed as a stand-alone brand. We now offer unique products to a well-established customer base, built up through our Newquay store. Our first own branded products were custom surfboards which we started to manufacture in early 2013. We are now known for our retro-inspired surfboards that include beautiful resin tints and classic shapes like the retro fish and noserider longboard.


The Watershed Brand website launched in March 2016 with our products and a very well-curated selection of accessories that include the Sea Sheppard Keep cup, Surfboard wax from sticky bumps and some amazing independent books. If you are a long-standing customer, we would like to thank you. If you have only just found us, we hope you become a long term fan, friend and advocate of Watershed.


Thank you, Jake Patterson and James Wright (Watershed co-founders)



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